An Empirical Investigation into Factors Influencing the Intention to Use E-learning System: An Extended Technology Acceptance Model

Aims: The aim of this research is to investigate the factors affecting the intention towards using e-learning in a Jordanian university, through an extension of the technology acceptance model (TAM). Place and Duration of Study: Amman University College between May and July 2013. Study Design: Adapted theoretical framework. This study incorporates perceived system quality and perceived self-efficacy into the TAM model in order to investigate the role of perceived system quality and perceived self-efficacy in educators’ intention towards using e-learning. Methodology: The adapted model was applied to Amman University College; the study used primary data that was collected through self-administered questionnaires; Partial least squares analysis was used to observe the associations of proposed constructs. Results: The results of the study confirm the original technology acceptance model findings. The research results show that all the hypotheses are supported, which indicates that the extended variables can effectively predict whether users will adopt an elearning system. Conclusion: This research advances theory and contributes to the foundation for future research aimed at improving our understanding of students' adoption behavior of the elearning system. This study will help to determine what are the factors that are significant in explaining the intention towards e-learning. Original Research Article British Journal of Applied Science & Technology, 4(17): 2440-2457, 2014 2441